It still feels like yesterday when Orijin-sponsored Fuji: A Opera lit up Lagos with a beautiful blend of art and music. The multi-layered Fuji-themed experience brought together lovers of the genre as well as the arts for the multi-day affair during the festive period.
Beginning with the Orijinal Fuji Is Art exhibition, which was designed in two directions: outdoor installations and a gallery exhibition, attendees were drawn to the digital artworks of 24-year-old Nigerian digital artist Bidemi Tata, whose works capture the tenet and character of the Fuji arts subculture. Music.
The grand finale of the art exhibition, an exclusive VIP preview, took place at Untitled, Maitama Sule, Ikoyi Lagos on Sunday 5th December as Bidemi took guests on a journey using the comic sensibility to create a to express a bold portrayal of the Fuji music subculture that establishes this age-old music genre in relevance with new-age technology and digital relatable storytelling capabilities.
Fuji Vibrations, a platform dedicated to fusing Fuji music with other genres and styles, went one step further and witnessed a series of live Fuji music concerts in Ogba, Yaba and Victoria Island respectively, featuring a highly regarded cast by Fuji music powerhouses including Akeem Adisa Adesope, Rasheed Ayinde Merenge, Igwe Remi Aluko, Saheed Osupa, General Ayinla Kollington, Sulaimon Adio Atawewe (Mr. Spirit), SK Sensation who is also President of the Fuji Musician Association of Nigeria (FUMAN). , Kolade Onanuga, also known as KWAM 2, KS1 Malaika, among others.
For the finale, Fuji Vibrations not only entertained guests with the mix of Fuji musical styles, but also served as a platform to see the possibilities of other musical genres infused with Fuji as DJ Maze and Xtreme held a 30-minute DJ set , which merged electronic dance music (EDM) with Fuji music.
A cheerful remix of well-known Fuji songs made the participants jump during their performance. Quite a few captured the smooth transitions with the camera of their mobile phone. It was indeed a breathtaking experience as Orijin, the official beverage partner of the event, served a variety of Orijinal cocktails and its new twist, Tigernut and Ginger, to the delight of delighted guests.
Orijin Brand Manager, Funmilola Adigolo, reiterated the brand’s commitment to celebrating the Fuji subculture. This dedication was reflected in the interior design. There were photo booths with cultural props for participants to introduce themselves as Fuji artists or enthusiasts.
The experience is still remembered by many today. But it’s no surprise since Orijin is known for merging the old with the new. The brand will bring similar signature events this year.
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